Sony.com Visit the site

From strategy to code, and back again

Sisu works with the Sony Corporation of America on numerous high-profile projects, most importantly Sony.com. Sisu recently overhauled the site’s design, features and technology, using the tenets of Responsive Web Design to better reflect Sony’s brand values of exemplary design and innovation while effectively promoting individual brands. The revised site delivers rich content such as animations, videos and Sony’s iconic products in an adaptive environment that flexes to accommodate webtop, tablets and mobile devices.

But there’s much more to our relationship with Sony. We strategize with the Sony team about brand, mobile and social media marketing; collaborate throughout the Sony universe to launch complex, interdisciplinary projects (including their Consumer Electronics Show website for five years); and we’re always there to help Sony plan for their next generation of marketing initiatives.

Sony.com 2006-2010

Our flagship project with the Sony Corporation of America is Sony.com, the gateway to the World of Sony. We overhauled the site’s design, functionality and build, revising it to better reflect Sony’s brand values of exemplary design and innovation. The site supports divisions as diverse as Sony Pictures, Sony Electronics and PlayStation through adaptable promotions and placement areas. The whole is presented in a dynamic interface that delivers Flash, non-Flash and tailored mobile versions. We also redesigned 200+ corporate site pages and backed it all with a custom CMS.

Sony CES

For several years running, Sony has looked to Sisu to create an innovative web presence to support their efforts at the Consumer Electronics Show in Las Vegas. For the 2011 site, we collaborated with multiple agencies and Sony sister companies to construct an interactive experience that highlights new products, video blogs and more. The site delivers everything you want to know about Sony’s latest and greatest.